Exeter city centre is to benefit from better marketing, improvements to shopping areas and a range of other measures to boost trade.
Sixty-one per cent of traders have voted in favour of creating a Business Improvement District, and contributing money towards the measures they've chosen themselves.
A company will now be set up to take the proposals - representing an investment of 2.4 million pounds - forward.
Devon's NHS struggling to afford redundancies
Efforts to save a record £256 million are being hampered
Call for Torbay memorial bench price hike review
Bay's charges even outstrip Westminster's
Tamar Tag admin fee to rise by 150 percent
It's a "common misconception" that it's profit making
£60k to connect one home to fibre broadband
Connectivity issues prompts council to lobby for progress
Devon charity recieves money from Ricky Gervais
It's part of a wider £2.5 million donation
Exeter to get 'urgent' solar panels
The council will borrow money to fund them
