The Exeter Pound project has signed up its biggest business so far - the Exeter Chiefs rugby club.
They'll be accepting the currency and using it to pay their local suppliers, putting large amounts of it into circulation.
The club had a turnover of 12 million pounds last year - and their involvement is expected to draw in more traders.
Deaths of man and woman in two counties being linked
Woman found dead in Torquay; man in Hampshire
Dawlish's black swan lose nests in floods
At least 10 eggs washed away
Trains cancelled as flood damage continues
Divers to inspect infrastructure
Torbay tourism facing pressures
Bay MP says tourist trade needs stability and help
What is the future of vulnerable but vital Slapton Line?
Millions of pounds have already been spent protecting the road
Reform win Brixham by-election
Very small turn out
