Exeter city centre is to benefit from better marketing, improvements to shopping areas and a range of other measures to boost trade.
Sixty-one per cent of traders have voted in favour of creating a Business Improvement District, and contributing money towards the measures they've chosen themselves.
A company will now be set up to take the proposals - representing an investment of 2.4 million pounds - forward.
Plans to change Torbay heart care dropped
Victory for campaigners
Torbay taxi driver stripped of licence after making video call
Driver carried passengers in untaxed vehicle
Row amplifies after public claims edited out
Comments made by a resident have been removed
By-election to decide new Fremington councillor
Five candidates in the running
University of Exeter students face the cost-of-living brunt
Many find themselves making changes to their habits
Devon is only county to have two sections on new coast route
King Charles III Coast Path inauguration today
