There's been a sharp decline in the number of young people donating blood in Exeter.
Three years ago the city had around a thousand registered donors aged 17 to 24 - by 2012 the number was down by almost half.
The figures, from the NHS Blood and Transplant Service, also show a decline in young donors in the East and Mid Devon districts.
That trend has been continuing in recent months, and now a campaign's being launched to try and reverse it..
Council spending less on social service agency staff
More than £3.6 million saved in two years
Parts of Central Park to get streetlights
Pilot scheme to launch by the winter
Teignbridge launches £300k 'Crisis Fund
Low-income families receive lifeline
More cliff falls expected at Shaldon
Tree surgeons working around clock
Seaton to bid for £2 million lottery funding
Go-ahead given to try and secure cash
Pine Martens thriving across Devon
Animals reproducing on Dartmoor and Exmoor
