A marketing campaign to encourage people from China to visit Britain is to feature Dartmoor, Devon cream teas and Agatha Christie's English Riviera - but not in the way they're known to people in this country.
VisitBritain is inviting Chinese people to come up with their own names for British places and events.
The Chinese have already re-christened Big Ben as 'Da Ben Zong', Shakespeare as 'Sha Weng' and Benedict Cumberbatch as 'Curly Fu'.
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