The Exeter Pound project has signed up its biggest business so far - the Exeter Chiefs rugby club.
They'll be accepting the currency and using it to pay their local suppliers, putting large amounts of it into circulation.
The club had a turnover of 12 million pounds last year - and their involvement is expected to draw in more traders.
Torbay tourism facing pressures
Bay MP says tourist trade needs stability and help
What is the future of vulnerable but vital Slapton Line?
Millions of pounds have already been spent protecting the road
Reform win Brixham by-election
Very small turn out
Exeter city centre traffic scheme rejected
Plan branded ‘a profligate and pointless waste of taxpayers' money
Council tax will rise to help fund police
Taxpayers will pay 5.2 per cent more from April
