Posters advertising Exeter will be going up on the London Underground later this month. .
Local businesses have clubbed together to pay for advertising space - in a bid to get companies in the capital considering Exeter when looking for new cities for expansion or investment.
The campaign highlights the triple success of Exeter's university, college and museum
Water firms pleads guilty to Brixham bug outbreak
Hundreds of residents were affected
Arrest following pub drug crackdown
Police visted six sites
Smelly Exeter car park makeover delayed
Bid to outsource paused
Phone charging canopies arrive in Plymouth
Solar structures could power four homes
Friction over major East Devon development plan
Residents ramp up criticism over where homes should go
