That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Leisure company gets £975,000 loan from council
It's yet to pay back £1.6 million
Massive Exeter student flats block gets the go-ahead
'It's a gateway site, so it needs a gateway building'
Giant solar plan on hold
It would cover 2,700 acres near Holsworthy
Rare King Colobus monkey born at Paignton Zoo
Second endagered monkey born in Devon
Torquay man jailed for cannabis smuggling plot
5 years for Leon Day
