Many of Exeter's city centre shops will stay open until 7pm on Thursdays from today.
The move is part of the wider plan to extend the daytime economy into the evening, with shoppers expected to stay for a meal or drinks afterwards.
The city council's supporting it by lifting the charges in its car parks after 5pm every Thursday.
Turnout for police and crime commissioner election drops as count continues
Just over a fifth of possible voters went to the poll for the PCC
Alison Hernandez secures third term as police and crime commissioner
She'll continue tackling major issues on her to-do list
How Exeter's traffic troubles influenced council vote
LTN campaigner ousts Labour candidate
Labour tightens grip on Plymouth City Council power
They've gained nine extra seats
Radio Exe newsreader to abseil down Exeter Cathedral
Josh Tate will descend over 100 feet on Saturday
