That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
“Disappointment” over North Devon funding settlement
There could be up to a five per cent drop in core spending power
Controversial Exeter road consultation to begin in the New Year
Drivers ‘rat-run’ through hospital to dodge Exeter road closure
Family homes to replace former Plymouth language school
Targets for housing takes priority over other planning concerns
South Hams big bang ban turns into a damp squib
'Silent fireworks are just not the same'
Exeter care agency rated 'inadequate' and in special measures
Bosses at Horizon Care insist change
Raw sewage spews into Plymouth suburb estate and woods
Concerns raised for public health and wildlife in Woolwell
