That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Sid Valley Radio joins East Devon broadcast bid
New digital stations planned for East Devon
Radio Exe newsreader to abseil down Exeter Cathedral
Josh Tate will descend over 100 feet on Saturday
Devolution must move on from 'meagre gruel'
More substantial fare will follow, supporters say
'Close monitoring' for mental health centre changes
North Devon bases closing
Torbay wheel is Bollywood hit
It's in Bengali rom-com
