Exeter Chiefs help Flybe showcase new brand look

Exeter Chiefs recently extended a one year sponsorship agreement with Flybe in December.

The Aviva Premiership Champions have helped Flybe showcase it’s 650-strong pilot workforce a brand new look as they prepare to take to the skies.

Flybe, Europe’s largest regional airline, has given its brand new look that complements the striking purple uniforms of its cabin crew.

The new navy uniform for its pilots features a stylishly fitted jacket with distinctive platinum epaulettes and stripes that clearly designate the rank of Captain (four stripes), Senior First Officer (three) and First Officer (two).

Designed with full crew participation, the brief was for it to be a quality, comfortable, user-friendly outfit to better reflect the airline’s forward looking image than the previous somewhat dated look.  Flybe worked closely with PVM, another Exeter-based business which has been supplying the airline with uniforms for over 10 years, to design and source the new uniform. 

The updated look was given its first proud airing at the home ground of the Exeter Chiefs rugby team and current English Premiership champions, of which Flybe is a long-standing sponsor.  One of Flybe’s Exeter-based Senior First Officers pitched in and took flight in a line-out taken with three Chiefs’ players, England International Thomas Waldrom, Scotland International Moray Low and second row player Jonny Hill.

Flybe’s Director of Flight Operations, Chris Coney-Jones comments: “We are all really pleased with the new look uniform – it not only captures the quality, modern image of Flybe but most importantly, it is also really comfortable, stylish and practical to wear. The feedback from the crew themselves, who were integrally involved with the design process, has been extremely positive.”