That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
School closes following burst water main
Totnes hit by outage
Member of public helps police officer under attack
A man has been arrested
Battery storage site unanimously rejected over pollution fears
Another battery energy storage system (BESS) has been rejected
Tweaked plans for four homes near Exeter airport approved
Further applications will be required
Campaign to get more dental students in Plymouth
All parties are backing it
Devon’s £98m care spending ‘not all value for money’
Decisive action taken in response to significant weaknesses
