That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Murder investigation underway in Exmouth
Third man arrested on suspicion of murder
Cash surplus but long battle ahead for Dartmoor National Park Authority
Reserves are "healthy"
Cash reward for improving hospital waiting times
Derriford hospital awarded £4 million
Dartmoor residents could wait years for better broadband
Gigabit contract covers 500,000 premises
Plymouth police tackle anti-social behaviour
Tackling issues that matter to the community
The latest edition of Devoncast is out now
Devoncast takes listeners all over the county
