That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Axminster children connect with space station
Space cadets link live with astronaut
East Devon should get new CEO
Local Government Association recommends new boss
Long-serving County Council leader steps down
John Hart leaves after 15 years
Football club changes kit to honor former player
Exeter Royals' tribute to young star
Crime Commissioner reveals top priorities
What is the force's next goal?
Torbay MP explains why he didn't vote on smoke ban
He says adults should be able to make up their own minds
