That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Complaints about odur from Devon food factory
'Bad smell complaints' revealed
Devon's hospitality sector against possible tourist tax
Some businesses are worries
Waste Carrier fined for dumping tonnes at Illegal site
He was already warned
Barnstaple shop slapped with three-month closure
Haul found after uncover operation
Dilapidated Brixham trawler will be dismantled
Eysore is finally going
Wheelchair athlete prepares for 11th London Marathon
"I've always loved taking part!"
