Listeners in most of Devon can now receive Radio Exe after the station officially launched on DAB digital radio today.
It means the station - which is the only commercial or BBC one that's made in Devon throughout the day - is available across the county from north to south.
500,000 people are now in the catchment area.
Radio Exe's managing director Paul Nero says some people may have heard the station on DAB over the past few days following broadcasting tests.
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