An advertising campaign highlighting the triple success of Exeter's university, further education college and museum could soon be seen in London tube stations.
Advertisements would also be taken out in glossy business magazines.
The city's Chamber of Commerce want to showcase Exeter to potential developers and investors in the capital.
And they feel that now is a particularly good time.. with the title of University of the Year in the 2013 Sunday Times guide, Exeter College being named the country's leading provider of further education, and the Museum of the Year accolade for the RAMM.
How Torbay Hospital bosses are tackling 'risks'
RD&E and North Devon hospital waiting times slashed
Bus service changes leave villagers in North Devon stranded
Demand for action over Teign sewage spills
Cyclist critically injured in Sidmouth
Council owed £4 million by its own housing company
